Numerous cloud markets are seeing growth recently, including the public cloud sector in particular. A public cloud can offer a wide range of advantages for enterprises, especially as users become more familiar with these type of solutions.
According to a 2015 study from IDC, the public cloud market is poised for considerable growth this year. Researchers predict that the market will reach a value of $70 billion by the end of the year, thanks to increasing adoption across a number of industry verticals.
“Researchers predict that the public cloud will reach a value of $70 billion by the end of the year.”
Currently, deployments in the manufacturing, banking, professional services and retail sectors account for 45 percent of total market spend. Many of the organizations in these sectors saw industry-specific benefits from their use of the public cloud, including, for example, increased efficiency in processing and improved customer retention in retail.
“The major opportunities for cloud within verticals come from the development of intelligent industry solutions, which are built on top of a new platform that includes cloud as well as big data and analytics, mobile and social,” IDC stated in a press release.
Eileen Smith, IDC Global Technology and Research Group program manager, noted that in this environment, it’s important for both vendors and enterprise consumers to understand the specific benefits that help drive public cloud success, as well as the barriers these organizations face.
While certain industries reap more sector-specific advantages, the public cloud also provides more general benefits companies can enjoy no matter what vertical they operate within. These include:
While there are a number of public cloud options available, VMware has been consistently recognized as an industry leader.
In fact, according to statistics compiled by Forbes, VMware’s vCloud Air is one of the top public cloud platforms utilized in the enterprise sector. RightScale’s 2015 State of the Cloud Report shows that 5 percent of all businesses are currently running apps using the vCloud Air public platform, another 10 percent are currently experimenting with the technology and 8 percent plan to use it in the future.
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